The news that Amanda Staveley, one of the biggest names in football finance, wants to invest in Tottenham has been well received by Spurs fans.
Importantly, Staveley would most likely organise a group of wealthy people to invest in Spurs rather than using her personal funds to purchase a share from Daniel Levy or ENIC.
American and Middle Eastern investors are interested in Spurs through this channel, according to Kieran Maguire, an industry expert and football finance lecturer at Liverpool University, who spoke to TBR Football earlier this year.
Staveley, who resigned from her position as a director and minority shareholder at Newcastle United in July, is the first name to be consistently linked to Tottenham’s long-running search for new financing.
Along with Mehrdad Ghodoussi, her husband and business partner at PCP Capital Partners, Staveley has also examined AS Monaco.
Having orchestrated PIF’s investment in Newcastle three years prior and the Abu Dhabi-backed regime transition at Man City in 2008, the two are among the sport’s most seasoned takeover brokers.
With up to seven Premier League clubs looking for some kind of financing, the mergers and acquisitions market is currently saturated.
Meanwhile, the continent’s investment scene has been rocked by the financial instability of French football, the growth of multi-club empires, and private equity’s desire to engage in the sport.
However, nobody anticipated that Real Madrid, a Spanish powerhouse, would be the impetus behind another gold rush.
Florentino Perez courts Real Madrid investment clamour – Spurs set to feel knock-on effect
Once, after Luka Modric was sold to the 15-time Champions League winners in 2012, Tottenham agreed to what they believed to be a “special relationship” with Real Madrid.
The partnership, which was supposed to focus on exchanging resources and knowledge, ultimately didn’t amount to much.
In contrast to Spurs and all other English clubs, Real Madrid has a unique ownership structure as 60,000 fee-paying supporters, or “socios,” essentially own the team.
This could soon change, though, according to controversial Real Madrid president Florentino Perez, who worked with Daniel Levy on the cancelled European Super League conspiracy.
The 77-year-old billionaire has hinted that private investors would be allowed to join the club for the first time in its history, according to Bloomberg.
Perez also stated during Real’s general assembly that the club is worth approximately £8.5 billion.
Those in football financial circles have told TBR on multiple occasions that Staveley’s partnership is brittle and that investors have only offered conditional support thus far.
It might be a game-changer if the largest football club in the world were to appear on the mergers and acquisitions market, especially for those looking for a high-profile minority stake.
Daniel Levy’s Tottenham investment strategy: Will Amanda Staveley play ball?
Given the club’s profile, Amanda Staveley’s preference for Tottenham makes sense.
At Newcastle, she successfully immersed herself in business operations, and Spurs’ business strategy places a strong emphasis on commerce.
The focus on sponsorship, merchandising, and events since the 2019 move to the Tottenham Hotspur Stadium has helped their revenue soar, which in turn has increased their enterprise value.
This is one of the main reasons Daniel Levy believes Spurs are worth a total of £3.75 billion.
Staveley and Spurs aren’t exactly a match made in heaven, according to a number of pundits this site surveyed.
Huntingon’s disease is a degenerative neurological disorder that Staveley has previously mentioned as the reason she desires a hands-on position in football: “I need to work.”
But it’s unlikely that Levy will cede a lot of authority to a minority stake in N17. Even a seat on the board may not be guaranteed with a 10–20% investment.
That is far from ideal for Staveley.
After all, minority investment is frequently referred to as the most costly football season ticket.
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