In an effort to increase retail sales and possibly draw in more valuable sponsors, Tottenham Hotspur plans to make a major modification to one of their uniforms for the upcoming campaign.
Spurs have made changes to their brand and logo
Tottenham made significant changes to their logo last month, declaring that they had “remastered the brand” and made revisions to the team’s iconic cockerel emblem.
- The curving “Tottenham Hotspur” wording underneath the cockerel was removed as part of the modifications to make it more scaleable in various settings.
They confirmed that the cockerel will now be supported by a new silhouette version that allows for a more playful expression of the brand across different spaces.
As a part of the rebrand, they also brought back the club’s monogram, which is an amalgamation of the letters T, H, F and C, which was featured on their crest from 1989 to 1995 and 1999 to 2006.
The new monogram will appear on the team’s third uniform for the 2025–2026 campaign, according to TBR Football.
Spurs won’t be the only team doing this; Chelsea, a rival team in London, is also thinking of using a vintage crest for their third uniform next season. According to the site, these clubs interpret this as an effort to go more “streetwear”-focused and increase sales of items the next year. The article goes on to say that the owners of Chelsea and Spurs both think their teams have a lot more commercial potential and want to realize it through successful moves.
Could this be related to the Air Jordan deal?
TBR Football also notes that Chelsea and Spurs are vying for sponsorship of their uniforms from Nike subsidiary Air Jordan for the upcoming campaign. Spurs’ contract with the American sportswear behemoth expires in 2033, although a partnership with Air Jordan is rumored to give them an annual boost of £18 million. According to the report, the club may have made its most recent relocation in part to court the brand, which NBA icon Michael Jordan co-owns.
Read more on:https://sportip.co.uk/