Aikman Reveals: Cowboys’ Jerry ‘Distractions’ Reason for Super Bowl Drought..

FRISCO: We came up with the term “53 Brands” a few years ago. Our goal was to investigate the root of the ultimate issue surrounding the Dallas Cowboys. What is it, if not skill, mentoring, or ownership support? Our hypothesis We also came up with the saying, “Sometimes the Cowboys seem like a marketing firm that plays football on the side!” because of how hyper-focused “America’s Team” is on marketing and promotion from the top down. The players are engrossed in it. Promotion and marketing are everywhere. And why shouldn’t I, the athlete, be equally passionate about that if the owner is

Enter Cowboys icon and broadcaster Troy Aikman, who identifies the conundrum from a first-hand perspective.

According to Aikman, “it’s easy to get caught up in it because there are so many other things going on within the organization.” “A head coach, staff, and players have to try to compartmentalize so that they can go and be the best football players they can be because there are tours going around the building (here inside The Star) and there’s a lot of distractions, if you will.

It’s important to talk about the “tours” issue; the Cowboys have made the playoffs the last three seasons despite going 12-5 overall. Are the tours a problem during the 12 winning weeks, but just serve as a distraction for the players during the five lost ones? Of course, what we’re discussing here is a more cumulative effect: Social networking, podcasts, nightclub hosting gigs, and, of course, the exaltation of anything cowboy.