After a disappointing transfer window, Eddie Howe said that Newcastle United would need to refocus its post-takeover goals, but all is not lost.
Human attention spans are now only eight seconds long. This may seem like a random statistic, but it might help explain why football in the twenty-first century is so erratic.
However, even the most idealistic Newcastle United supporter has to concede that the past several months have not been satisfactory. Eddie Howe is still getting the best out of his players on the field. However, a lot of people believe he was left hanging after a disappointing transfer window.
Superstar signings laced in champagne and caviar were expected following the Saudi-backed takeover three years ago. While the reality has hardly been Wetherspoons by comparison, Newcastle have taken a more measured approach.Geordie Journos on ShotsTV! Paul Mitchell & Eddie Howe – how will it end? The likes of Bruno Guimaraes and Alexander Isak still arrived in an FFP/PSR-dominated world but the Magpies have now reached their ceiling, struggling to dip into PIF’s billions under commercial revenue increases. Long gone are the days when Russian oligarchs and Middle Eastern princes can bankroll Premier League clubs without restrictions.
Upon her arrival, Amanda Staveley, whose departure further compounded the chaos of the summer, declared that Newcastle might contend for the Premier League in five years. Given the state of the economy, Eddie Howe reoriented that objective in the last few weeks.
Those who espouse doomsayers have questioned the continued commitment of PIF, the Saudi Arabian sovereign wealth fund that holds an 85% share in the club. New sporting director Paul Mitchell swiftly dismissed those claims last week – just days after meeting chairman Yasir Al-Rumayyan in person for the first time.
Mitchell said to a group of reporters, “We spent pre-match together in the chairman’s lounge chatting about loads of different things, getting to know each other personally.” Together, we watched the game, and following it, we had a productive discussion about the plan and the vision in a somewhat more formal setting. He is really driven.
He wants us to be the best in the business at everything we do, including youth development, the women’s team, scouting and recruiting, data and insight, coaching, and innovation. He also wants us to perform well financially.
“He wants us to be at the top, but he wants us to be there for the right reasons—as a really well-oiled, well-run football operation that people look up to. That struck me as being in his message.
PIF poster boy Cristiano Ronaldo is also sure that the bigger football objective remains ambitious. The Portuguese superstar pioneered the way for the Saudi Pro League, being the first famous figure to make the transition over two years ago.
Since then, Neymar, Karim Benzema, N’Golo Kante, and several more players have arrived; because of the multi-club format, Newcastle may be able to recruit these players on loan. Although the Magpies represent a small portion of PIF’s holdings—especially given that their major businesses include boxing, golf, and Formula One—they are their frontier in the Premier League.
Like Newcastle, the Saudi league, according to Ronaldo, needs work, but in five years it should be among the greatest in the world. “I think other small things they need to improve,” he added upon his arrival. However, I want to stay here and I will stay here because I am pleased here.
“And I believe the Saudi League can be among the top five leagues in the world if they keep up the work they want to do here for the next five years.”
Despite suffering a setback during the summer, Newcastle managed to bounce back. Though a realistic assessment of the required time was provided, the dream is still achievable. Expect attention spans to be blown out of proportion throughout Tyneside when United is competing and, dare I say it, celebrating a Premier League title.
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