As the summer approaches, Everton faces a minor problem with one of their primary sponsors.
With The Friedkin Group assuming over at Everton, Merseyside has seen significant changes in recent months.
The management has also changed under the American owners, with David Moyes taking Sean Dyche’s position.
Even though Everton’s position in the Premier League is stable, the team’s financial situation is a serious worry as they look to the future.
Everton’s yearly matchday earnings could rise by £17 million as a result of the stadium move.
However, a significant problem that is entirely beyond their control has suddenly arisen with their primary shirt sponsor.
Everton need to find a new shirt sponsor
Given that their present front-of-shirt sponsorship agreement is anticipated to be terminated, it appears that Everton will need to find a new one.
The present sponsor of Everton is expected to be prohibited from operating due to licensing from the United Kingdom.
Adam Williams, a financial specialist with TBR Football, told Everton News how he believes this may actually be a boon for the Toffees.
“As far as I can tell, the contract has a break clause at that point anyhow,” he stated.
Furthermore, Everton’s announcement that they won’t be changing the brand implies that they have already been paid in full.
Value of the team sponsor annually
£67.5m for Manchester City
Liverpool £50m, Manchester United £60m, and Arsenal £50m
Hotspur Tottenham £40 million
Newcastle United: £25 million
£20 million for Aston Villa
Leicester City’s £15.00
Everton £10 million
“In recent seasons, teams like Chelsea and Spurs have signed contracts with sleeve sponsors who haven’t been able to fulfill their responsibilities, but they haven’t received the money up front, so they have, for instance, rebranded their shirts.
Therefore, even though it is definitely a success from a public relations standpoint, the financial effects shouldn’t be too negative.
Everton anticipates that Bramley-Moore Dock will improve their financial situation, and a new statement sponsor agreement could help the team advance.
Everton’s new stadium will encourage new sponsorship opportunities
Kevin Thelwell acknowledged at the end of the January transfer window that Everton will have more money available in the summer market.
Carlos Alcaraz signed an initial loan agreement, making him the only player acquired during the winter transfer window.
Moyes said that PSR had a significant impact on Everton and that he was even taken aback by what he had inherited from the previous administration.
However, bringing in a major new shirt sponsorship agreement might provide the Toffees a significant boost in PSR in the future.
“Once they are playing at Bramley Moore Dock too, Everton’s leverage with new sponsors increases overnight,” Williams continued.
“Aston Villa and Newcastle currently receive £20–25 million a season. Everton should be able to match that, in my opinion.
Additionally, it wouldn’t be shocking to see stadium naming rights included in that agreement; in that situation, I believe you could be asking for between £35 and £40 million. According to the CEO, any naming rights agreement would last for at least ten years, which could theoretically translate into £350–400 million in guaranteed commercial revenue for Everton.
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